About Matthew
A message only works when people trust its messenger. BACKED Global was founded by Matthew Oberly to help leaders earn that trust before, during, and long after consequential moments.
In the room
Official travel during a career shaped by public scrutiny and consequential decisions.
The perspective
Trust is not polish. It is the condition that lets a message be heard.
Matthew has spent 15+ years advising CEOs, founders, federal officeholders, public institutions and public figures through moments when public understanding mattered. The lesson was not that every situation needs a louder message. It was that communication gains power when the audience has reason to trust the person, institution or idea behind it.
That belief shapes BACKED Global. The work begins with the leader's real situation: growth that has outpaced visibility, a decision that needs buy-in, a public moment that requires discipline, or a reputation gap between expertise and recognition.
Matthew's role is direct counsel. He works close to the decision, the narrative and the preparation, helping leaders communicate with clarity while staying grounded in proof and judgment.
Book a discovery callMatthew Oberly's career in communications spans public scrutiny, leadership decisions and organizational change.
15+
years across Matthew's communications career
10 years
as a spokesperson, public affairs and reputation adviser
5,000+
professionals trained through Matthew's communication and leadership work
Advised CEOs, founders, federal officeholders, public institutions and public figures.
Led public affairs for Walt Disney World's governing body during a highly visible public dispute.
Worked through public scrutiny, leadership decisions and organizational change.
Selected media experience
Examples from Matthew’s most recent work, client media coverage, and how he shapes stories that build trust and credibility for consequential moments.
On-the-record interview · FOX 35 Orlando
FOX 35 interviewed Matthew on the spot while he served as Public Information Officer for the Central Florida Tourism Oversight District about the fire rescue department's life saving care.
Watch on FOX 35Client media coverage
A client appearance on national television.
Press conference leadership
Matthew directed press conference announcing the new name and branding of the Walt Disney World Resort's fire department.
Interview preparation & coordination
Matthew prepared and coordinated an interview across multiple locations for Political Connections.
EARNED MEDIA ACROSS THE GLOBE
Selected coverage earned for clients and organizations Matthew has represented.
Reputation Check
Take the self-check to surface the next reputation move before a discovery call.
Build authority. Create opportunity. Protect your reputation. Start with the moment in front of you.
