Services
Your next move deserves the right support.
BACKED helps AI leaders, tech leaders and founders turn expertise into opportunity. Build authority. Create opportunity. Protect your reputation.
EARNED MEDIA ACROSS THE GLOBE
Find the right service
Start with the moment you’re facing.
Choose the situation closest to yours. Each pathway combines strategy, language and preparation around the decision in front of you.
Best when
Your expertise is clear internally, but the public picture of it is quiet, scattered or outdated.
AI & Reputation Intelligence
Research and AI-assisted analysis of public narratives, competitive visibility, commercial opportunities and reputational risks, interpreted with human judgment.
See the landscape firstBest when
You have a credible point of view, but few people outside your network hear it.
Authority & Visibility
Positioning, earned media, executive thought leadership and interview preparation that help the right audiences understand a leader's expertise.
Build visible authorityBest when
People respect your expertise, but that respect rarely turns into qualified conversations.
Reputation Monetization
Align authority, messaging and calls to action with qualified demand, client conversations, partnerships and relevant commercial opportunities.
Turn authority into opportunityBest when
A sensitive issue could draw public, internal or media scrutiny.
Reputation Protection
Prepare leaders for scrutiny, assess emerging risks and develop credible response messaging.
Prepare before pressure buildsNot sure where to begin?
Bring the situation. We’ll identify the right starting point together.
Media & Authority Packages
Focused earned-media engagements.
For leaders with a credible story and a clear commercial goal, BACKED offers focused earned-media and authority-building engagements. Every pitch is individualized, every claim must be supportable and every placement is earned—not bought.
| Package | Investment | Timeline | What’s included |
|---|---|---|---|
| Media Launch | $1,900 | 30 days |
Work and outreach are delivered; coverage and backlinks are not guaranteed. |
| Foresight | $7,500 | 90 days |
AI-assisted research and opportunity analysis guided by human judgment. Media Launch clients who upgrade within 30 days may apply the $1,900 toward Foresight, subject to proposal terms. |
| Media Readiness Build | $10,000 project or $5,000–$7,500/month | 90 days or longer |
For leaders who need the foundation built before outreach begins. |
| Media Relations Retainer | $2,500–$3,000/month | Ongoing, after an initial 90-day engagement |
Available once an initial 90-day engagement is complete. |
Media Launch
- Investment
- $1,900
- Timeline
- 30 days
- Story discovery and development
- Audience and reporter research
- Individualized outreach
- Relevant editorial backlink opportunities
- Basic press kit
- Results report
Work and outreach are delivered; coverage and backlinks are not guaranteed.
Foresight
- Investment
- $7,500
- Timeline
- 90 days
- Everything in Media Launch
- 12 weekly media-opportunity briefs
- Full press kit and spokesperson preparation
- Breaking-news commentary opportunities
- Sustained pitching across relevant podcasts, trade, digital and national outlets
- Monthly reporting
AI-assisted research and opportunity analysis guided by human judgment. Media Launch clients who upgrade within 30 days may apply the $1,900 toward Foresight, subject to proposal terms.
Media Readiness Build
- Investment
- $10,000 project or $5,000–$7,500/month
- Timeline
- 90 days or longer
- Positioning and narrative
- Website and LinkedIn content direction
- Full press kit
- Proof and case-study development
- Spokesperson preparation
- Opportunity briefs
- Outreach only after readiness criteria are met
For leaders who need the foundation built before outreach begins.
Media Relations Retainer
- Investment
- $2,500–$3,000/month
- Timeline
- Ongoing, after an initial 90-day engagement
- Continued media relations after an initial 90-day engagement
Available once an initial 90-day engagement is complete.
Coverage and backlinks depend on editorial judgment and cannot be guaranteed. BACKED never buys links or placements. Every claim must be supportable, and clients approve outreach before it is sent.
Invite-only · 90-day executive communication coaching
The BACKED Communicator
Close the gap between what you know and how you communicate it.
An invite-only 90-day communication coaching program for founders and executives ready to communicate with greater clarity, trust and authority.
Admission is by invitation. The first conversation is about the work in front of you—not a sales script.
Reputation Check
See where trust, clarity and proof need attention.
Take the self-check to surface the next reputation move before a discovery call.
Turn expertise into opportunity.
Build authority. Create opportunity. Protect your reputation. Start with the moment in front of you.