Invite-only · 90-day executive communication coaching
The BACKED Communicator
Close the gap between what you know and how you communicate it.
You already know how to lead. The harder question is whether your full judgment reaches the room when the stakes rise.
The BACKED Communicator is a 90-day applied coaching program for founders, executives and senior leaders who want more clarity, trust and authority in consequential conversations. You will work directly with Matthew Oberly through private 1:1 coaching, a small weekly group and real communication situations from your work.
This is not presentation polish. It is practice for the conversations, decisions and rooms that shape what happens next.
Admission is by invitation. The first conversation is about the work in front of you—not a sales script.
Recognition
Capable leaders still lose the room.
- You soften the point when it should land.
- You over-explain when a sentence would do.
- You answer the surface question and miss the one underneath.
- You leave the room knowing your judgment was stronger than your delivery.
“The gap is not between who you are and who you want to be. It is between what you know and what you are willing to communicate like you know it.”
Outcomes
What the 90 days are built to develop.
- Identify the communication patterns that are costing you
- Enter conversations with intention
- Regulate without abandoning your position
- Frame difficult conversations
- Build and repair trust
- Communicate complex ideas with brevity
- Hear the question beneath the question
- Hold your judgment under pressure
- Leave with a written Communication Blueprint
Outcomes are not guaranteed. Progress requires live work, practice and applying feedback between sessions.
Format
Group practice, private coaching, real situations.
- Led personally by Matthew Oberly, with no associate coaches or handoffs
- Communication Gap Diagnostic and private baseline
- 12 weekly small-group coaching sessions
- Six private 1:1 sessions across baseline, early implementation, midpoint and closing
- Private voice-note coaching within published response hours
- Session recordings and materials
- A 21-day sprint to build momentum
- Day 30 milestone, Day 60 reassessment and Day 90 close
Curriculum
Twelve weeks, five phases.
Phase 1: The Gap
- Week 1 — The Communication Gap
- Week 2 — Blind Spots and Your Communication Baseline
Phase 2: The Ground
- Week 3 — Communicate With Intention
- Week 4 — Emotional Regulation and Reading the Room
- Week 5 — Framing Difficult Conversations
Phase 3: The Capital
- Week 6 — Trust as Capital
- Week 7 — Build Trust Deliberately
- Week 8 — Executive Presence
Phase 4: The Story
- Week 9 — Storytelligence
- Week 10 — Memorable Messaging and Communicating Vision
Phase 5: The Room
- Week 11 — Leadership Communication Under Pressure
- Week 12 — The Influence Room and Communication Blueprint
21-day sprint
Momentum in the first three weeks.
Week 1
Notice
See your patterns as they happen in real conversations.
Week 2
Change
Practice one deliberate shift in the rooms that matter.
Week 3
Compound
Turn the shift into a habit that holds under pressure.
Fit
Who it is for, and who it is not.
A strong fit if you are
- Founders, executives and senior leaders with live stakes in front of them
- Willing to rehearse and apply feedback
- Able to protect 2–4 hours a week
Not a fit if you are
- Looking for a one-day fix
- Unwilling to practice
- Trying to change everyone else
- No live situation to work on
- No time for the process
Why invite-only
Admission depends on fit, willingness to practice, coachability, timing and what you will contribute to the room—not status alone. Requesting an invitation or having a fit call does not guarantee an invitation.
Your coach
Matthew Oberly leads all 90 days.
No associate coaches and no handoffs. The coaching draws on Matthew's career advising leaders through public scrutiny, consequential decisions and change.
15+
years across Matthew's communications career
10 years
as a spokesperson, public affairs and reputation adviser
5,000+
professionals trained through Matthew's communication and leadership work
- Advised CEOs, founders, federal officeholders, public institutions and public figures.
- Led public affairs for Walt Disney World's governing body during a highly visible public dispute.
- Worked through public scrutiny, leadership decisions and organizational change.
Investment
Shared after fit is established.
Investment is shared after fit is established. Investment and payment options are discussed only once there is mutual fit.
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