Media & Authority Packages
Earned attention for a story that can stand up.
For leaders with a credible story and a clear commercial goal, BACKED offers focused earned-media and authority-building engagements. Every pitch is individualized, every claim must be supportable and every placement is earned—not bought.
Compare packages
Choose the engagement that fits where you are.
Each package starts with your story and your proof. Outreach is individualized and approved by you before it is sent.
| Package | Investment | Timeline | What’s included |
|---|---|---|---|
| Media Launch | $1,900 | 30 days |
Work and outreach are delivered; coverage and backlinks are not guaranteed. |
| Foresight | $7,500 | 90 days |
AI-assisted research and opportunity analysis guided by human judgment. Media Launch clients who upgrade within 30 days may apply the $1,900 toward Foresight, subject to proposal terms. |
| Media Readiness Build | $10,000 project or $5,000–$7,500/month | 90 days or longer |
For leaders who need the foundation built before outreach begins. |
| Media Relations Retainer | $2,500–$3,000/month | Ongoing, after an initial 90-day engagement |
Available once an initial 90-day engagement is complete. |
Media Launch
- Investment
- $1,900
- Timeline
- 30 days
- Story discovery and development
- Audience and reporter research
- Individualized outreach
- Relevant editorial backlink opportunities
- Basic press kit
- Results report
Work and outreach are delivered; coverage and backlinks are not guaranteed.
Foresight
- Investment
- $7,500
- Timeline
- 90 days
- Everything in Media Launch
- 12 weekly media-opportunity briefs
- Full press kit and spokesperson preparation
- Breaking-news commentary opportunities
- Sustained pitching across relevant podcasts, trade, digital and national outlets
- Monthly reporting
AI-assisted research and opportunity analysis guided by human judgment. Media Launch clients who upgrade within 30 days may apply the $1,900 toward Foresight, subject to proposal terms.
Media Readiness Build
- Investment
- $10,000 project or $5,000–$7,500/month
- Timeline
- 90 days or longer
- Positioning and narrative
- Website and LinkedIn content direction
- Full press kit
- Proof and case-study development
- Spokesperson preparation
- Opportunity briefs
- Outreach only after readiness criteria are met
For leaders who need the foundation built before outreach begins.
Media Relations Retainer
- Investment
- $2,500–$3,000/month
- Timeline
- Ongoing, after an initial 90-day engagement
- Continued media relations after an initial 90-day engagement
Available once an initial 90-day engagement is complete.
Coverage and backlinks depend on editorial judgment and cannot be guaranteed. BACKED never buys links or placements. Every claim must be supportable, and clients approve outreach before it is sent.
Find the right starting point.
Bring your story and your commercial goal. We’ll talk through which package, if any, fits.